Why I Don’t Want My Work to Be Viral

As a creative professional, I've often been tempted to chase the elusive goal of going viral. Who wouldn't want their work to be seen by millions, to be shared and talked about, to be the talk of the town? But the more I think about it, the more I realize that I don't actually want my work to be viral. And here's why: Read more

The Pressure to Constantly Create

When your work goes viral, you're suddenly thrust into the spotlight. Every move you make is scrutinized, every decision is questioned, and every tweet is analyzed. The pressure to constantly create content that will appeal to a wide audience is overwhelming. It's like trying to hit a home run every time you step up to the plate. And when you inevitably miss, the criticism can be brutal. I'd rather focus on creating work that I'm proud of, without the constant pressure to perform. Read more

The Loss of Authenticity

When your work goes viral, it's often because it's been optimized for social media. You're forced to conform to certain standards of what makes "good" content, and you start to lose your unique voice and perspective. Your work becomes a commodity, something to be consumed and discarded, rather than a genuine expression of yourself. I'd rather keep my work authentic and true to who I am, even if it means it doesn't go viral. Read more

The Illusion of Fame

Let's be real – going viral doesn't necessarily mean that you're famous. It just means that a lot of people have seen your work. And let's be honest, most of those people won't remember your name or your face or your work five minutes later. It's like being a flash in the pan, a fleeting moment of fame. I'd rather focus on building a loyal audience who genuinely cares about my work, rather than trying to chase the illusion of fame. Read more

The Real Value of Work

In the end, I think that the real value of work lies not in its virality, but in its impact. When I create something that resonates with people, that makes a difference in their lives, that inspires them to do something new and different – that's when I know I've done something truly meaningful. I'd rather focus on creating work that has real value, rather than trying to chase the fleeting thrill of going viral. Read more

Conclusion

In the end, I don't want my work to be viral because I value authenticity, creativity, and impact over fame and fortune. I want to create work that I'm proud of, that resonates with people, and that makes a real difference in the world. And if that means that my work doesn't go viral, so be it. I'd rather be true to myself and my art, than try to chase the elusive dream of going viral. Read more