Why I Don’t Want My Work to Go Viral

As a creator, I've always been fascinated by the concept of going viral. Who wouldn't want their work to be shared millions of times, reaching a global audience, and leaving a lasting impact? However, the more I think about it, the more I realize that going viral might not be the best thing for me or my work. Read more

The Pressure to Produce

When something goes viral, it can put immense pressure on the creator to produce more content that meets the same level of attention. This can be overwhelming and lead to burnout. As a creative person, I value the freedom to work on projects that bring me joy and fulfillment, rather than feeling compelled to produce content solely for the sake of going viral. Read more

The Loss of Control

When something goes viral, it can be difficult to control how it's perceived or interpreted by the public. As a creator, I want to be able to tell my story and convey my message in a way that's authentic and meaningful to me. Going viral can lead to misinterpretation, misinformation, and even backlash, which can be damaging to my reputation and credibility. Read more

The Commodification of Art

Going viral can also lead to the commodification of art. When something is shared millions of times, it can be seen as a product or a commodity rather than a work of art. This can lead to a loss of value and meaning, as well as a sense of exploitation. As a creator, I want my work to be valued and respected for its artistic merit, rather than its commercial potential. Read more

The Authenticity of Connection

Finally, going viral can lead to a superficial connection with my audience. When something is shared millions of times, it can be easy to feel like I'm just a faceless entity, rather than a real person with thoughts, feelings, and experiences. I value the authenticity of connection that comes from working with a dedicated and engaged audience, rather than trying to appeal to a broad, anonymous audience. Read more

In conclusion, while going viral might seem like the ultimate goal for many creators, I believe that it's not the best thing for me or my work. I value the freedom to produce content that brings me joy and fulfillment, the ability to control how my work is perceived, the value of art as a form of expression, and the authenticity of connection with my audience. Read more